Know before you decide.
The Business Lab for tested pricing decisions
Business Lab
frames your decision as a test
Decision Engine
runs 10,000 futures on your numbers
Business Intelligence
gives you clear odds to act on
Should we expand into a new market this year?
Recommended: pilot first. Only 3% chance of a loss, and it keeps most of the upside.
How it works
Business Lab. Decision Engine. Business Intelligence.
Most firms hand you a report and wish you luck. We run your business decision through a lab first, then come back to check what really happened.
We turn your decision into a test.
We frame the business decision as a clear question, design the experiment, and research the market around it.
Bronze = loss, gold = profit
Our Decision Engine runs it thousands of times.
Every option is simulated on your own numbers, from costs and demand to slow seasons and busy ones, to show the full range of what could happen.
A clear answer you can act on.
Evidence, odds and plain-language business advice, with a dashboard you keep and next steps your team can start the same day.
Then we verify. On day 30 we measure what really happened, and it goes into our Decision Library so every next test is sharper.
The Decision Room
Your team asks. Our Business Lab answers.
Bring the big business question your team is stuck on. We come back with tested options, real odds and a clear recommendation, in plain business language.
By the numbers
Built to give your business a clear answer, fast.
0
simulated futures for every option
2 weeks
from question to tested answer
Day 30
we come back and verify the result
5
things your business receives
The Decision Check
One big business decision. Tested in two weeks.
A fixed-scope service for one important choice, such as
entering a new market
Days 1–2
Discover
Agree on the decision and the business goal.
Days 3–6
Investigate
Study your company's data and the market.
Days 7–10
Simulate
The Decision Engine compares options by cost, risk and odds.
Days 11–12
Execute
Plan and start the best option with your team.
Day 30
Verify
Measure the real result, and learn from it.
Delivered to your team
What your business receives
Business report
A clear recommendation and the evidence behind it.Odds and scenarios
The range of results for each option.A dashboard you keep
Excel or Power BI, ready to reuse.Action plan
Next steps with owners and dates.Day-30 review
We come back to measure what really happened.Results are estimates based on the data provided. They support your decision and do not guarantee outcomes.
Our signature output
Business decisions come with odds.
A single number can mislead. We show the whole range of what could happen under each option, so you see the upside, the downside and the chance of a loss before choosing.
How to read the odds
1. A taller, narrower curve means a more predictable result.
2. The bronze area left of break-even is the chance of a loss.
3. Each curve is drawn from thousands of simulated futures on your own numbers.
Should we launch our new product line this year?
Decision workspace
Every answer lands where your team works.
Your tested decision arrives as one clear summary your whole team can open, discuss and act on.
Built for business
Built for every business decision.
Built on your business data
Every test runs on your own numbers, layer by layer, not on guesses or averages.
A decision engine at work
Many options tested at once, each one thousands of times, so you see the full picture.
Verified on day 30
We come back to measure the real result and lock it into our Decision Library.
Grows with your business
From one Decision Check to ongoing decision support as your company grows.
Decisions we test
Why Ciralux
The market sells opinions. We sell tested proof.
Deep, tested evidence used to be something only giant corporations could afford. We bring it to businesses of every size, in plain business language.
Our own assessment, not measured data
The Decision Library
Every decision makes the next one sharper.
Each result we verify on day 30 goes into our Decision Library. Over time, every new business test starts from more real-world evidence.
Each verified decision adds to the library: new markets, pricing, hiring, launches and more, from businesses around the world.
Illustration of how the library works, not measured results.
Your data
Your business data stays yours.
We use smart, modern tools, including AI, to work faster for you. Your numbers stay protected every step of the way.
Used only for your decision
Your data serves your Decision Check and nothing else.Powered by smart AI tools
AI helps us analyze faster and deeper, always in private, protected settings.Never sold or shared
Not with data brokers, advertisers or other companies.Deleted when you ask
When the work is done, tell us and we delete your files.Every assumption in writing
Each report states what we assumed, so nothing is hidden.Where we're going
A big vision, built one proven step at a time.
Each stage pays for the next. We prove the method, turn it into products, then open it to every business.
Year 1
Lab
Prove the method with our first Decision Checks
Year 2
Engines
Decision Engine subscriptions for each industry
Year 3
Platform
Self-service platform, API, partnerships and "Lab Tested" certification
Goals, not forecasts.
Partner with us
Let's build the future of business decisions together.
We're looking for partners who share one belief: every business deserves tested evidence before it decides.
AI and technology companies: bring your tools to businesses that need tested answers.
Data partners: help make every test richer and more accurate.
Investors: join us on the path from Lab to Platform.
Industry experts: shape the Decision Engine for your industry.
Message from the CEO
Every week, business leaders make choices that shape their future, like entering a new market, hiring a team or changing prices. Too often, those choices are made on instinct alone.
Large corporations have whole departments to test decisions like these. Most businesses never have. I started Ciralux Labs to change that. We test decisions the way scientists test ideas, and we put the evidence in your hands before a single dollar is spent.
Then we come back and check what really happened, because every verified result makes the next answer sharper, for you and for every business we serve.
“No business should bet its future on a guess.”
CEO and Cofounder, Ciralux Labs
More than 12 years of experience in data, operations analysis and business decisions.
Know before you decide.
Tell us the business decision your team is facing. We will show you how a Decision Check would test it.
Prefer email? Write to [email protected]